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The truth (and best practices) of Subdomains, Subfolders and Top-Level Domains

February 3, 2010

From the article:

SEOmoz | Subdomains, Subfolders and Top-Level Domains

Many of the client issues we’ve been working with recently have centered around canonicalizing, re-directing and structuring URLs for content. Marketing, sales, executives and IT departments all seem to have a unique viewpoint on these matters, making compromise and agreement especially difficult. For the purposes of this post, I’ll focus solely on the “best practices.”

Demo Websites

To help you vizualize what your new website may look like, we've prepared different "template" websites with mock content.

Company Website

Typical pages for a business include: About Us, Products, Services, Customers, Contacts.
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Society Website

Typical pages for a non-profit society include: About Us, Officers, Programs, Meetings, Photo Gallery, Contacts.
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Portfolio Website

Typical pages for a portfolio include: Photo Gallery, About Me, Contacts.
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Event Website

Typical pages for an event include: General Information, Registration and Travel, Accommodations, Agenda/Program, Pricing, Contacts.
View Demo

Keep in mind, these are samples; your actual website will have your own branding (logo), content (text and images), and menu structure.

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