From the blog:
There are more potential consumers on Facebook than there are logging into eBay and Amazon combined. Local shopping engine Wishpond is the latest startup to tap into merchants’ desire to reach them. It’s launching a Facebook commerce solution Tuesday.
Wishpond already aggregates product listings from about 1,700 retailers for its local search engine, which allows customers to search stores near them by product. With the new commerce solution, RetailConnect, retailers can use the technology to open a Facebook store in less than a day by asking the startup to crawl its website and create listings. When consumers select a listing, Wishpond directs them back to the retailer site to check out.