From the blog:
40 Examples of stunning Cinemagraphs (and links to tutorials)
Cinemagraphs are still images that contain within themselves living elements allowing a glimpse of time to be experienced and preserved. Cinemagraph is a technique of blending the effects of images and videos. It was introduced by a New York fashion photographer Jamie Beck, in collaboration with motion graphics designer Kevin Burg. Since then, many other designers have created similar forms of cinemagraphs. Cinemagraphs are typically simply created as animated .gif files making them easy to use on a web page. In this article, I feature stunning examples of cinemagraphs for your inspiration. Don’t scroll too fast if you want to experience the Cinemagraphs and look carefully – elements you don’t expect to move may do it…!
A cinemagraph is simply a .gif file (could also be a video) with more artistic feel that the regular .gif you see everywhere. Typically it is a still image with a few elements slightly moving. This technique gives the cinemagraphs a bit of mystery and personally I like to watch them spotting the moving parts.