From the blog:
What better way to showcase your products than by giving them the stage?
This is the concept behind a growing trend in e-commerce web design – going minimal.
In the past many online stores took the opposite approach to design. Sites were often cluttered with information, fonts and colors were overwhelming, and sites were quite simply “over-designed”.
Now, many sites are ditching models, crazy colors and fonts, and fancy photography for the simplistic style of just showcasing their products. It’s a trend that is taking over much of the web (not just e-commerce) with the emergence of responsive design models. More designers are embracing the trend that simpler can be better, while focusing on readability and usability.
The result is a better experience for online shoppers, with cleaner interfaces, text that is easier to read and interfaces that are simpler, faster and more user-friendly. This trend is about more than just design, it creates a better overall experience.
Think about the success of Apple and its online store. Simple and direct can equal sales. Here, we take a look at the trend, companies that are doing it well and tips for making it work for you.