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HOWTO: Using Visual Social Platforms For The Non-Visual Business

March 22, 2013

From the blog:

Using Visual Social Platforms For The Non-Visual Business | Content Marketing & Digital PR Blog

With the recent boom in visual social platforms like Instagram and Pinterest, you may be wondering how you can find success through the use of a visual medium, even if you don’t have a very visual business.

Well here’s some good news for you: Your business doesn’t have to be related to photography, beauty, or fashion to hit it big on visual platforms. You just have to be more thoughtful and creative when strategizing their use.

On Instagram, users generally take photos with their smart phones (or upload photos to their phones), apply filters, and share with their online community. While on Pinterest, users organize and share their own images, as well as anything they find of relevance on the Web. The great thing about Instagram and Pinterest is that you can share your images across nearly all of your social platforms.

Here are a few ways your non-visual business can maximize your results on a visual social platform.


Filed under: business, social networking, web Tagged: hashtag, instagram, pinterest, seo, social media

Demo Websites

To help you vizualize what your new website may look like, we've prepared different "template" websites with mock content.

Company Website

Typical pages for a business include: About Us, Products, Services, Customers, Contacts.
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Society Website

Typical pages for a non-profit society include: About Us, Officers, Programs, Meetings, Photo Gallery, Contacts.
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Portfolio Website

Typical pages for a portfolio include: Photo Gallery, About Me, Contacts.
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Event Website

Typical pages for an event include: General Information, Registration and Travel, Accommodations, Agenda/Program, Pricing, Contacts.
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Keep in mind, these are samples; your actual website will have your own branding (logo), content (text and images), and menu structure.

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