From the blog:
With the recent boom in visual social platforms like Instagram and Pinterest, you may be wondering how you can find success through the use of a visual medium, even if you don’t have a very visual business.
Well here’s some good news for you: Your business doesn’t have to be related to photography, beauty, or fashion to hit it big on visual platforms. You just have to be more thoughtful and creative when strategizing their use.
On Instagram, users generally take photos with their smart phones (or upload photos to their phones), apply filters, and share with their online community. While on Pinterest, users organize and share their own images, as well as anything they find of relevance on the Web. The great thing about Instagram and Pinterest is that you can share your images across nearly all of your social platforms.
Here are a few ways your non-visual business can maximize your results on a visual social platform.